This website blueprint allows you to navigate the proposed site architecture, and see our intent for each page. It is not an indication of design or layout ideas.

Website Title

The homepage is intended to give an overview of your site's recent activity and establish what your site is about.

"Promotion" block

An area which can be used for anything you want to bring to a visitors attention.

Contains:

  • One large image.
  • A title.
  • A short message or 'hook'.
  • A link to an appropriate sub-page on the website.

Design Notes:

  • We should only include a promotional block like this if you're going to update it regularly.
  • We highly recommend that this promotion block not be any form of slider or carousel. They don't work for site visitors. See the research that explains this.

Functionality Notes:

  • This area does not automatically include the newest news item etc; it is intended to be manually controlled by the website owner.

Intro

A brief introduction to the website, so the visitor (and Google) understands what this website is about.

Contains:

  • Title
  • Short message, which could link to a more detailed about page

Design Notes:

Functionality Notes:

  • This area is able to be updated and changed through the CMS.

Latest News

Show excerpts of three recent notable items a visitor is likely to be interested in.

Each excerpt contains:

  • Small image
  • Title
  • Post Date
  • Very brief excerpt
  • Link to the full news item

Design Notes:

  • This area should only be included if news is regularly updated and is relevant to a visitor. E.g., news you won an industry award doesn't matter to most visitors, they don't care. News that you're working on a new line of products and here's a sneak peak; that's interesting.

Functionality Notes:

  • Automatically updated on this page as items are added in the news section.
  • Lists the three latest news items, not three 'featured' news items.

Latest Video

Something interesting for people who would rather watch video than read

Contains:

  • Your latest Vimeo video
  • Title of the video
  • Upload date
  • Brief text description
  • Link to your Vimeo account

Design Notes:

Functionality Notes:

  • This is automatically pulled through from Vimeo when you upload new video's there.